Īhoy! 's reviewer called the Commodore 64 version of The Print Shop 'one of the best thought out, easiest to use packages I've come across', reporting that he did not need to use the manual to produce his first greeting cards. The series comprised 29% of Broderbund revenue in fiscal year 1992. In April 1989, it was awarded a 'Diamond' certification from the Software Publishers Association for sales above 500,000 units. In 1988, Broderbund announced that the company had sold more than one million copies, and that sales of the software comprised 4% of the entire United States software market in 1987. II Computing listed it seventh on the magazine's list of top Apple II non-game, non-educational software as of late 1985, based on sales and market-share data.
In 1985, it and Ghostbusters were reportedly the two most widely pirated Commodore 64 programs.